Engagement Season is Here: How to Stand Out to Newly Engaged Couples with Your Website
A bit of house keeping:
Resources mentioned in the blog:
*Yup - that’s an affiliate link! Our fur babies thank you!
And here we go!
It’s that time of year again—engagement season is in full swing! As newly engaged couples begin their wedding planning journey, they’re turning to the internet to find the perfect vendors for their big day. Now is the perfect time to make sure your website is not only easy to find, but also visually appealing, easy to navigate, and designed to convert curious visitors into future clients.
In this blog post, we’ll dive into the key steps you can take to make sure your website is ready to impress newly engaged couples during engagement season. From design to content and SEO strategies, we’ve got you covered.
Optimize Your Homepage to Make a Strong First Impression
Your homepage is often the first thing newly engaged couples will see when they land on your site, so it’s important to make it count. A visually engaging, user-friendly homepage that immediately conveys your brand’s personality and value is essential.
What You Can Do:
Showcase Your Expertise: Include a clear value proposition or tagline that speaks directly to your audience, such as "Bringing Your Dream Wedding to Life" or "Custom Designs for Your Perfect Day."
Add Engaging Visuals: Use high-quality images that reflect the style and vibe of the weddings or events you specialize in. Real wedding photos or styled shoots are a great way to showcase your work.
Feature Your Services or Specialties: Highlight what sets you apart—whether it’s your full-service planning, unique style, or personalized approach.
Pro Tip: Keep your homepage clean and uncluttered with a clear call to action (CTA), such as “Let’s Start Planning” or “See Our Work.”
Make Sure Your Website Is Easy to Navigate
Newly engaged couples are often overwhelmed with the wedding planning process. Your website should make it easy for them to find what they’re looking for. A clear, organized site navigation can make all the difference in keeping potential clients engaged.
What You Can Do:
Simplify Your Navigation: Make sure your site has a logical, easy-to-understand menu with essential pages like "About," "Services," "Portfolio," "Testimonials," and "Contact."
Add a Search Bar: For those who prefer to search, adding a search bar to your website can help users quickly find information.
Use Sticky Headers: A sticky header keeps your navigation menu visible as visitors scroll down your pages.
Why It Works: Easy navigation means couples can quickly find the information they need without getting frustrated or leaving your site.
Showcase Client Testimonials and Real Weddings
During engagement season, newly engaged couples are looking for vendors they can trust. One of the best ways to build credibility and trust on your website is by showcasing client testimonials and real-life examples of your work.
What You Can Do:
Feature Client Testimonials: Add a dedicated page for client reviews, or include them strategically on your homepage, service pages, and portfolio.
Create Case Studies or Spotlights: Feature full wedding stories or client case studies that highlight how you brought a couple’s vision to life.
Use Before-and-After Images: If applicable, show off the transformation of a venue or event space you’ve worked on.
Why It Works: Testimonials and real-life examples give your brand social proof, showing potential clients that others have trusted you with their big day.
Make Your Contact Page Simple and Accessible
As newly engaged couples begin narrowing down their vendor choices, one of the most important factors in their decision-making is ease of contact. Your contact page should be easily accessible and as simple as possible to ensure potential clients feel confident reaching out.
What You Can Do:
Add Multiple Contact Options: Include an easy-to-use contact form, but also list other ways for clients to reach you, such as email, phone, or social media.
Offer Online Booking: Consider integrating an online booking tool to allow couples to schedule consultations directly from your site.
One of my favorite CRMs is Dubsado!* You can easily integrate a contact form and scheduler into your website - as we’ve done throughout the Sco-Ko Studio website - across many web hosts (Wordpress, Squarespace, Showit, etc.) It creates a new project seamlessly for each new lead, automates sending the scheduler and can do so much more!
Keep It Visible: Make sure the contact link is easy to find from every page on your website—ideally in the header or footer.
Pro Tip: Make your contact page visually appealing by using clear buttons, consistent branding, and a warm tone to encourage clients to reach out.
Ensure Your Website Is Mobile-Friendly
More couples are planning weddings on their smartphones, and engagement season is no exception. If your website isn’t optimized for mobile, you’re likely losing potential clients who will simply move on to the next vendor.
What You Can Do:
Test Your Website’s Mobile Experience: Ensure that text is readable without zooming, buttons are easy to click, and images load quickly.
Optimize for Speed: Mobile users expect fast loading times. Use compressed images and clean code to keep things running smoothly.
Make Sure Forms Are Mobile-Friendly: Ensure your forms are easy to fill out on mobile devices and don’t require excessive scrolling or zooming.
Why It Works: A mobile-optimized website will keep couples on your site longer and increase the chances they’ll reach out to you.
Leverage SEO to Attract Traffic from Search Engines
SEO (Search Engine Optimization) is essential for attracting organic traffic to your site, especially during engagement season when couples are actively searching for wedding vendors online.
What You Can Do:
Target Local Keywords: Include location-based keywords to attract couples in your area, such as “wedding planner in [city name]” or “event photographer near [location].”
Use Long-Tail Keywords: Target specific search terms like “best wedding planner for rustic weddings” or “modern wedding photography style.”
Optimize for Featured Snippets: Structure your content to answer common wedding planning questions so you can appear in Google’s featured snippets.
Pro Tip: Make sure your site is linked to your Google My Business profile and other local directories to boost your SEO and help you show up in local searches.
Engagement season is a prime opportunity to attract newly engaged couples to your website and convert them into clients. By optimizing your website’s design, content, and user experience, you can stand out and connect with couples who are ready to plan their dream wedding.
Ready to get your website in tip-top shape for engagement season? Sco-Ko Studio can help you optimize your site to capture the attention of newly engaged couples. Let’s create a website that not only looks stunning but also drives results!
