How to Repurpose Holiday Content for the New Year’s Busy Booking Season

As we transition into the New Year, wedding professionals are gearing up for a busy booking season, and you likely have a collection of holiday-themed content that’s already caught the attention of potential clients. Instead of letting your holiday content fade away, why not repurpose it to keep the momentum going and attract more bookings in the New Year?

Repurposing content is a smart, time-saving strategy that ensures your marketing stays relevant and effective throughout the year. In this blog post, we’ll show you how to reuse your holiday content in creative ways that resonate with clients in the New Year’s busy booking season, ultimately boosting your visibility and attracting more couples to your services.

Repurpose Holiday-Themed Blog Posts

Did you write any holiday-specific blog posts over the past few months? Whether it was a guide to wedding planning during the holidays, a seasonal style roundup, or tips for holiday proposals, these pieces of content can be updated, reworked, and repurposed for the New Year.

How to Repurpose:

• Update the Content for the New Year:

  Make minor updates to reflect the current year’s trends or goals. For example, if you had a blog post on “Winter Wedding Trends for 2024,” update it to include 2025 trends. Highlight how the New Year’s wedding season will impact these trends or what couples can expect in the coming months.

• Use as Evergreen Content:

  Some of your holiday content may not be holiday-specific, and can serve as evergreen material. For example, a blog about wedding planning tips or vendor checklist can be repurposed as a “New Year, New Wedding” post, perfect for clients who are starting their wedding planning journey.

• Add a New Call to Action (CTA):

  Rather than focusing on holiday promotions, update your CTA to reflect the New Year’s busy booking season. For instance, “Book Your Wedding Planner Today for 2025” or “Start Your New Year’s Wedding Planning with Us!”

Create “Best of 2024” Content

A simple way to keep your holiday content relevant is by creating a “Best of 2024” roundup or recap. Share highlights from your year, such as your favorite events, the most popular trends, or top client reviews. This type of content reflects back on your achievements and establishes your credibility, all while tying in with the seasonal excitement of a fresh start.

How to Repurpose:

• Highlight Your Year in Review:

  Showcase the most successful events or wedding designs you've worked on. If you’ve posted a lot of behind-the-scenes holiday content or styled shoots, include those in a visual recap post. Use this opportunity to share success stories and client testimonials from the past year.

• Share Your Best Tips and Tricks:

  Take the opportunity to re-share your most popular blog posts or Instagram captions from the past year. Link to resources that couples may have missed, like your holiday gift guides, top wedding tips, or planning advice that’s still relevant.

• Include Behind-the-Scenes Content:

  People love seeing the “real” side of your business, so if you shared behind-the-scenes content during the holidays, use it in your recap. This is a great way to show clients what goes into your work and build a personal connection.

Repurpose Holiday Social Media Posts

If you shared festive holiday promotions, styled shoots, or wedding inspiration on social media, these posts can easily be repurposed in the New Year with a slight refresh.

How to Repurpose:

• Update Your Caption and Image:

  Use the same images but tweak your caption to reflect your New Year goals. For instance, change “Book Now for the Holidays” to “Let’s Start 2025 with a Wedding You’ll Love!”

• Share “Throwback” Content:

  Use Instagram’s “Throwback Thursday” or Facebook’s “Memories” feature to share holiday content from previous years, especially if it’s evergreen. Reconnect with past clients or couples who booked you during the holidays and invite new followers to engage with your business.

• Repost Your Best Holiday Content:

  Don’t be afraid to repost your top-performing holiday posts during the first few weeks of the New Year. This can help maintain visibility without starting from scratch. Just be sure to tweak your captions to highlight that you're now accepting bookings for the busy New Year season.

Repurpose Holiday Offers and Discounts

If you ran holiday-specific discounts, now is the time to adjust them for the New Year’s busy booking season. Instead of running another holiday promotion, repurpose it for a New Year “fresh start” special or a limited-time booking incentive for couples who book early.

How to Repurpose:

• Create New Year Booking Promotions:

  For example, instead of a “holiday discount,” create a “Start Your 2025 Wedding with Us!” campaign. Offer limited-time incentives, like a free consultation or an exclusive bonus for clients who book in January or February.

• Extend Holiday Sales:

  If you have leftover holiday offers, you can easily extend them into the New Year with slight modifications. Keep the promotions short and create a sense of urgency, encouraging couples to lock in their wedding plans for the year ahead.

• Promote Gift Certificates:

  Promote gift certificates you may have offered for the holidays. These are still great options for couples looking for wedding planning or vendor services in the New Year.

Rework Holiday-Themed Email Campaigns

Your email list is one of your best marketing assets, and the holiday emails you sent can be easily repurposed for the New Year. Instead of sending one-off holiday messages, consider reworking them into a series of New Year-themed content.

How to Repurpose:

• Create a “New Year, New Wedding” Series:

  Rework your holiday email campaigns into a series of New Year’s tips for engaged couples. Break down your content into helpful sections, such as “5 Wedding Planning Tips for 2025” or “How to Start Your Wedding Planning Journey in the New Year.”

• Highlight Your Upcoming Availability:

  Use the New Year as an opportunity to talk about your availability and the exciting events you’re planning for the coming year. Remind couples that now is the time to secure their vendors, with a call-to-action that leads them back to your services.

Repurposing your holiday content for the New Year’s busy booking season is a great way to maximize your marketing efforts without reinventing the wheel. By updating and reworking your content, you can stay relevant and top of mind for couples who are kicking off their wedding planning journey. Whether it's blog posts, social media, or email campaigns, there are endless ways to breathe new life into your holiday marketing and attract more clients for 2025.

Need Help Repurposing Your Content for 2025?

If you’re ready to make the most of your content and stay ahead of the competition, Sco-Ko Studio is here to help! Let’s create a customized content strategy that keeps your marketing fresh, relevant, and engaging all year long. Contact us today to get started!