Katy Blooms Florals
Concept and creation of Katy Blooms Florals’ website, copy, and image curation. Featuring our Spotlight package, this case study showcases some of our web design capabilities with a focus on:
Shop setup with product categories, tags, listings and cart functionality
Blog setup with categories, tags, SEO, and initial posts
Brand consistency
Client
Katy
Year
2024
Client Brief: Katy Blooms Florals
Hi! I'm Katy
Lovely to e-meet you.
Thanks so much for agreeing to take on my website project! Let me tell you a lil' more about me & Katy Blooms...
My biz came to life in 2018, and since then it's gone from strength to strength providing boho inspired florals in West London.
My clients (who are already my ideal people!) tend to be in their late 30s to late 40s, living & loving in leafy West London where my florists is based. I've added more deets on my brief below:
Business Name: Katy Blooms Florals
Tag Line: Unexpected florals for free spirited women, based in West London
Site Goal: Show our services and reviews. I also want clients to be able to book a free consult call with me
Details:
I think I'm gonna need the following pages
Home
About
Services
Event flowers (weddings, christenings, special events etc)
Floral installations (stores, offices, launches etc)
The shop (people that can pop in a get flowers in store)
Blog (I'd love to do some posts on how to choose florals for different events, different flowers for different seasons and maybe some DIY floral how to guides)
My brand vibe is: Romantic, bohemian, elevated/ high end & adventurous - I really want my site to stand out & be clearly something a bit special.
